Brendan Boyle is a partner at IDEO and he founded and leads its toy-invention studio, known as the Play Lab. Under his leadership, the Play Lab has invented and licensed over 150 consumer products, specialising in the design of kid-centric goods, services and experiences.
He is also passionate about the intersection between play and design thinking and how these two ideas can bring about creative solutions to today’s complex business challenges – so much so that he created a course on that very subject that he teaches at Stanford’s d.School.
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