| Creative Director, PRELOADED
Phil is founder and Creative Director of BAFTA-winning game studio PRELOADED.
Since 2000 he has worked with game-based technologies to create playful, purposeful experiences for adults, young people and kids.
Over the past 18 months he has focussed on bringing purpose to immersive platforms; working with WITHIN on their voice-based AR story platform, exploring accessibility in AR with BBC R&D and partnering with VIVE Arts and Google VR on landmark factual experiences. Currently he is working with Magic Leap on a new MR educational experience.
Outside of PRELOADED he sits on BAFTA’s Games committee and BIMA’s Immersive Council. In 2019 he also gave his first TEDx talk: ‘Games with Purpose – a manifesto for the role of games beyond entertainment’.
Enter your details to receive Toy and Game Design Conference news and updates.
All Toy and Game Design Conference news is released via the Mojo Nation Newsletter.