Welcome to the Play Creators Conference
Wednesday, June 24th 2026
WELCOME TO THE PLAY CREATORS CONFERENCE
Focusing on creativity, innovation, inspiration and design
The annual Play Creators Conference is a one-day event designed to inspire, inform and energise the industry’s community of designers and inventors.
Bringing together an exceptional line-up of speakers from the worlds of toys, games, technology and design, the conference offers design deep dives, fresh perspectives and meaningful networking opportunities to spark new ideas and collaborations. The event will be held at London’s Stamford Bridge Stadium on Wednesday, 24 June alongside the other Play Creators Festival in-person events including the Play Creators Summer Party, Play Creators Awards and the Mojo Pitch.
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Our 2025 speakers... (2026 speakers to be announced soon)
The 2025 sessions (2026 will be announced soon)...
| Session | Speaker(s) |
|---|---|
| 09:45 - 10:20 | Arrival & Breakfast Networking | |
| 10:20 - 10:30 | Opening Remarks | Billy Langsworthy, Mojo Nation |
| 10:25 - 10:45 | Hidden in Plain Sight: Underleveraged Play Patterns as Opportunities to Innovate | This session explores a simple but powerful idea: some of the most effective play patterns are hiding in plain sight. They’re familiar, deeply human, and instantly recognisable across cultures and generations — yet many remain surprisingly underused. 2 Much Fun’s Heftzi Zion-Mozes and Vered Bahat will shed light on the extraordinary play potential hidden inside the ordinary. |
| 10:45 - 11:15 | Reaching Connection Workshop | Tela’s Founding Creative Director, Gabi Drew, presents an interactive workshop exploring human-centric design thinking within product and brand building. Through live discussion and creative exploration, the session will look at how emotional connections shape IP development, product ideation and concept selection, creating value-driven consumer experiences. |
| 11:15 - 12:00 | Licensing Inventions vs. Going It Alone Panel Session: Sponsored by Eastar Manufacturing | Every inventor hits the same crossroads at some point: do I license this concept to a manufacturer or publisher, or do I take the leap and bring it to market myself? There's no universal right answer. Both paths work; both paths can blow up in your face. This panel, moderated by The Plan A Group’s Lee Allentuck, explores the ups and downs of each with Fi Murray, David Snow and Rachel Krause. |
| 12:00 - 13:00 | Lunch | Stamford Bridge Stadium, Chelsea, London |
| 13:10 - 13:40 | Panel: Room 101 | Moderator: Deej Johnson, Mojo Nation | Panellists: TBC |
| 13:40 - 14:40 | NEW for 2025! Brand Showcase | More details coming soon... |
| 14:40 - 15:10 | Break | |
| 15:10 - 15:40 | Panel: Kidult | Moderator: Billy Langsworthy, Mojo Nation | Panellists: Lucy Salisbury, Funko | Gurdeep Bains, YuMe Toys | Danny Kishon, All in 1 Products |
| 15:40 - 16:00 | Talk: How Does Personality Help Predict Player Preferences? | Emmanuelle Marivery, Asmodee |
| 16:00 - 16:20 | Talk: Title tbc | Josh West, ThinkFun |
| 16:20 - 16:40 | Talk: Chasing Play and Designing Without Permission | Adam Carson, Fat Brain Toys |
| 16:40 - 16:50 | Closing Remarks | Billy Langsworthy, Mojo Nation |
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GALLERY
Take a look at our event highlights...
OUR 2025 EVENT PARTNERS
More to be announced soon...
Event Partner
Event Partner
Venue
Stamford Bridge Stadium,
Fulham Rd.,
Chelsea, London,
SW6 1HS
By Train/Tube
The nearest London Underground station is Fulham Broadway (District Line).
The nearest National Rail station is West Brompton, a short walk away, and connects with Underground services.
By Air
Stamford Bridge is 13 miles from London City Airport, 14.5 miles from Heathrow International Airport and 29 miles from Gatwick Airport.