Welcome to the Play Creators Conference 2022

Tuesday, September 6th 2022

Play Creators Conference, Play Creators Festival


Focusing on creativity, innovation, inspiration and design

The Play Creators Conference 2022, taking place within the Play Creators Festival, is a day set to inspire, enlighten and wow the industry’s creative backbone.

With a line-up of exciting speakers from across toys, games, tech and the wider worlds of design, our conference sessions will unite the global toy and game inventor community and leave your creative juices flowing.

The live event will take place at London’s Twickenham Stadium on Tuesday, September 6th alongside the other Play Creators Festival in-person events including the Play Creators Summer Party, Play Creators Awards and the Mojo Pitch.

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More 2022 speakers to be announced soon...

Rich Mazel, Spin Master
Gary Pyper, Fun-Damental Invention
Hazel Reynolds, Gamely
Lauren Mershon, Jazwares
Alpesh Patel, TOMY
Frederica Scott Vollrath, FSV Design ApS
Jack Day, KidsKnowBest
Joanna Feeley, TrendBible
Friedemann Findeisen
Hamish Jenkinson
Phil Corbett, Play Creators Festival
Tal Schrieber, Play Creators Festival
Vered Shapiro, Play Creators Festival
Chantel Drenthe, Play Creators Festival
James Austin-Smith, Moose Toys
Tanya Thompson, hasbro

More 2022 sessions to be announced soon

09:45 - 10:20 | Arrival & Breakfast Networking
10:20 - 10:30 | Opening RemarksBilly Langsworthy, Mojo Nation
10:30 - 10:50 | Talk 1: Driving “Revolutionary” InnovationTanya Thompson and Angus Walker, Hasbro
10:50 - 11:10 | Talk 2: Cantaloop, Songwriting & The Creative Process Friedemann Findeisen - Author, Songwriter & Designer of Cantaloop
11:10 - 11:30 | Talk 3: Lore & OrderPhil Corbett, Illustrator, character creator and narrative designer
11:30 - 11:50 | Talk 4: Immersive Experiences: The New Frontier of Kids EntertainmentHamish Jenkinson – Founder & Executive Creative Director, The Department
11:50 – 13:00 | Lunch
13:00 – 13:30 | PANEL 1: Brand DesignsSpeakers TBC
13:30 - 14:00 | Toy Design Room 101Chair: Deej Johnson, Mojo Nation | Guests: Rich Mazel, Spin Master | Gary Pyper, Fun-Damental Invention | Hazel Reynolds, Gamley
14:00 – 14:30 | PANEL 3: Trends, Products & PlayLauren Mershon (Jazwares) Jack Day (KidsKnowBest)
14:30 – 15:00 | Coffee Break
15:00 – 15:20 | TALK 5: TBASpeaker TBA
15:20 – 15:40 | TALK 6: Broadening the NarrativeJoanna Feeley, Trend Bible
15:40 – 16:00 | TALK 7: TIP Around the WorldTal Schrieber (Spin Master), Vered Shapiro (TIP graduate), Gary Pyper (Fun-damental Invention), Chantel Drenthe (Fuse)
16:00 – 16:20 | TALK 8: Innovate or DieJames Austin-Smith, Moose Toys
16:20 - 16:30 | Closing RemarksBilly Langsworthy, Mojo Nation

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More to be announced soon...

Event Partner


Twickenham Stadium
200 Whitton Rd,
London, TW2 7BA

By Car

From M25, exit at J12 onto M3. This becomes the A316, and Twickenham Stadium is off the Whitton Road roundabout next to the Lexus / Toyota car dealership. Parking for the duration of the event is available.

By Train/Tube

Twickenham Rail – 10 min walk
Whitton Rail – 20 min walk
St Margaret’s Rail – 20 min walk
Richmond Rail & Tube – 8 min train
Hounslow East Tube – 30 min bus

By Air

Heathrow – 6 miles
London City – 20 miles
London Gatwick – 30 miles


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